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Overcoming Payment Barriers in Trade with Africa: Strategies and Solutions

Overcoming Payment Barriers in Trade with Africa: Strategies and Solutions

During my recent business meetings in Paris, a common concern emerged from my discussions with European, American and Chinese interlocutors: the fear of late, partial or unpaid payments in trade with Africa. This concern, raised almost immediately whenever the subject of trade with this continent comes up, reveals a [...].

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Selling on Africa & the Middle East: Lessons from our long experience of African and Middle Eastern culture

Selling on Africa & the Middle East: Lessons from our long experience of African and Middle Eastern culture

Keeping up with an increasingly globalized world is no easy task. With companies expanding into new markets at breakneck speed, it's more important than ever for organizations to be at the cutting edge of sales. For those who haven't yet ventured into Africa

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Three things to avoid if you don't want to miss out on your Sales Enablement project

Three things to avoid if you don't want to miss out on your Sales Enablement project

To strengthen their sales teams, companies need to make the most of the technological solutions available to them. Sales Enablement is the key to achieving this! However, if you don't want to fail in your Sales Enablement project, there are three things you need to avoid: - Misidentifying sales needs

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In 2023 "Overcome uncertainty and complexity"! Rely on expert business introducers in Africa and the Middle East!

The business landscape in Africa and the Middle East is undergoing a major transformation. With the rise of technology, the region has become an attractive destination for international companies looking to expand their operations and make a lasting impact. But navigating the complex business environment of Africa and the Middle East

In 2023 "Overcome uncertainty and complexity"! Rely on expert business introducers in Africa and the Middle East! Read more "

Business development vs. sustainable and responsible enterprise

Business development is a key element in the creation of a sustainable and socially responsible company. Indeed, business development enables the company to promote its products or services while taking into account their environmental and social impact. Effective business development can help the company to: - Reduce its environmental footprint - Establish

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